We are thrilled to unveil our latest collaboration with Tom Àdam, the visionary behind the eponymous loungewear brand that has redefined comfort and style. This partnership has led to the creation of exclusive uniforms for the CERVO Mountain Resort team, merging the elegance of our surroundings with the comfort of Tom Àdam’s designs.
The Inspiration Behind Tom Àdam Loungewear
When asked what inspired him to develop and design loungewear, Tom Àdam shared an insightful journey:
"I would love to tell you that, once upon a time, there was a little boy named Tom who dreamt of running a loungewear business (and it's partially true). However, whenever I design something, it usually stems from a gap in my own wardrobe. At some point, I began to wonder why loungewear wasn't more prominent in everyday life, especially considering we spend about one-third of our lives sleeping.
After months of testing, I realized that I love wearing loungewear the most during the day, whether it's for a leisurely stroll while grabbing a coffee or simply soaking in some sun. Loungewear feels like a self-care routine and a great way to slow down.
Reading Phil Knight’s “Shoe Dog” was also a significant influence. If Knight could make high-performance running shoes accessible for everyday life, how far could we stretch comfort and leisure in everyday wear? Long story short, that’s how it all came together."
The Synergy Between Tom Àdam and CERVO Mountain Resort
Tom Àdam sees a profound connection between our resort and his company:
"There are many different avenues and intersections. One of the foundations is that both Tom Àdam and CERVO Mountain Resort are family-run businesses, bringing together values like warmth, togetherness, honesty, and the feeling of home. Whether it's through our loungewear or a stay at CERVO, we strive to create a sense of comfort and belonging.
The idea of slowing down in our fast-paced environment is another common thread. Arriving at CERVO feels like stepping into a sanctuary where there’s no need to rush. This aligns perfectly with our philosophy at Tom Àdam, where loungewear embodies a slower, more mindful way of life.
I also resonate deeply with CERVO’s slogan, ‘Beyond Exploring’. It encapsulates a spirit of curiosity, whether hiking, reading, snowboarding, or engaging in other activities. There’s always another rock to turn over and something new to learn, either about our surroundings or ourselves."
Crafting the Schali Lago Uniform
When tasked with designing the Schali Lago uniform, Tom drew inspiration from the resort’s natural beauty:
"I love the colorways of CERVO, so the design process was straightforward. We opted for Forest or Glow, with Glow providing a pop of color that still blends smoothly with the surroundings. It was about reflecting the resort's elegance while ensuring the uniforms were practical and comfortable."
Overcoming Challenges in Development
Every creative endeavor has its challenges, and this project was no different. Tom reflects on this aspect with a touch of humor:
"There are always challenges, and that's the fun part about running a business. Although it's more enjoyable to look back at challenges than to be in the midst of them! (Sorry, Daniel, for any delays!) These hurdles are a testament to the hard work and dedication that goes into creating something meaningful."
Looking Ahead
Tom Àdam’s loungewear is a limited edition and is also available in our CERVO Shop. Visit us and learn more here: CERVO Mountain Resort.
www.cervo.swissBEYOND EXPLORING