Magazine

The vision behind The Mountain Studio

Together with Marcel Hirscher, the Olympic and world champion, and Peter Blom, Stefan founded The Mountain Studio. Their shared vision was to create more than just a brand for functional ski and outdoor clothing. ‘Our goal is to establish a world-class brand that not only focuses on technical performance, but also embodies the mountain lifestyle,’ explains Stefan. For someone who has spent his life in ski resorts, it was only natural to transform this passion into a brand that combines quality, style and function.

The importance of the mountains

The mountains play a central role in the creation of The Mountain Studio. ‘I've lived in ski resorts all my adult life and love the mix of beauty, culture and active living,’ says Stefan. This personal connection to the Alps is deeply rooted in the brand. Each collection reflects this love of nature and the desire to create products that can withstand the harsh conditions while remaining stylish.

Marcel Hirscher's influence as a top athlete 

With Marcel Hirscher as a partner, The Mountain Studio has an invaluable advantage: the expertise of an Olympic champion. ‘Marcel knows every detail and is very committed,’ reports Stefan. ‘He is our most important test pilot.’ This close collaboration ensures that The Mountain Studio's products are not only designed for everyday use, but also for the extreme conditions of elite sport.

A partnership with CERVO Mountain Resort

‘We love this modern and cool hotel,’ says Stefan. The two brands share a deep connection to Zermatt and a common philosophy: a love of nature, the pursuit of sustainability and an appreciation for exceptional design. 

Jackets for the CERVO team: function meets style

As part of the partnership, the entire CERVO Mountain Resort team will be kitted out with jackets from The Mountain Studio from the 2024/2025 winter season. The design process for these jackets was closely coordinated with Daniel F. Lauber, the founder of CERVO. ‘With his cool style and level of taste, the process was fun and easy,’ Stefan recalls. The result? Jackets that support employees' active lifestyles while perfectly complementing CERVO's modern look.

Shared values: Sustainability and quality

Sustainability is at the centre of The Mountain Studio's philosophy. ‘We live in the mountains and see how conditions are changing. Sustainability will be the most important issue in our lives,’ explains Stefan. The brand favours responsible materials and produces according to the principle ‘Buy less, buy better, and use more.’ This attitude is also reflected in the collaboration with CERVO, which is also committed to sustainable tourism in Zermatt.

The fusion of function and style

As an outdoor enthusiast, Stefan knows how important it is for clothing to be both functional and stylish. ‘I personally try to find the best balance between function and style,’ he says. This philosophy runs through all of The Mountain Studio's collections and ensures that the products not only fulfil the demanding conditions in the mountains, but also the fashion requirements of the customers.

What can guests at CERVO Mountain Resort expect?

Thanks to the partnership with The Mountain Studio, guests at CERVO Mountain Resort can expect not only functional but also stylish clothing. Some models for everyday use will be presented exclusively during the 2024 festive season on the Madre Nostra terrace in the cable car and will be available for purchase.

This collaboration between The Mountain Studio and CERVO Mountain Resort is more than just a partnership - it is a fusion of shared values deeply rooted in a love of the mountains.

Photos: The Mountain Studio