Magazine

Cervo

Mystic Journey: CERVO x Soeder

28.03.2024

CERVO Mountain Resort and the innovative Swiss manufacturer Soeder have joined forces to create an exceptional natural skincare range. "Mystic Journey" is the name of the limited collection, which was launched on 21 March 2024 in the new Soeder flagship store at Zurich main station. The fragrance reflects an olfactory journey that takes you from the bustling alleyways of the medina in Marrakech to the mystical peaks of Zermatt.

A feeling. A memory. An instinct. None of our senses is as strongly connected to the limbic system as the sense of smell. As a result, a scent can send us on a mental journey into the past and allow us to relive beautiful moments. Since 2020, guests at CERVO Mountain Resort have been discreetly accompanied by the signature scent "Beyond Exploring No. 6" during their stay. "Mystic Journey" is now the nurturing addition to this fragrance, which Daniel F. Lauber, owner of CERVO Mountain Resort, developed in collaboration with Florentine master perfumer Sileno Cheloni.

An olfactory journey

The limited edition Swiss natural care range includes a variety of care products suitable for all skin and hair types, including shampoo, conditioner, soap and lotion. Each product is carefully formulated to complement the fragrance that so many already associate with CERVO Mountain Resort. The top notes of "Mystic Journey" present a refreshing blend of bergamot and citrus, harmonising with the gentle aroma of Moroccan chamomile, reminiscent of the vibrant markets of Marrakech. The heart note contains a powerful blend of jasmine flowers that create a sensual floral atmosphere, followed by the warm and earthy blend of cedarwood and cypriol, rounded off by subtle notes of incense and vanilla in the base note, reminiscent of the tranquillity of the mystical peaks of Zermatt.

Daniel F. Lauber, Founder & Hotelier of the CERVO Mountain Resort

Hanna and Johan Olzon-Åkerström, Founders of Soeder

Shared vision and values 

CERVO Mountain Resort and Soeder not only share a joint collaboration and a long-standing partnership, but also the values and vision of living sustainability, regionality and cosmopolitanism. "We are delighted to have a partner like Soeder at our side for this project," says Daniel F. Lauber. "With the Mystic Journey natural skincare range, we not only want to offer our guests an exceptional skincare experience, but also help to raise awareness of sustainability."

Soeder founder Hanna is also proud of this collaboration: "CERVO is one of our first hotel partners and has been with us for a very long time. We are delighted to celebrate this long-standing collaboration and trust with the creation and design of the new products."

The limited-edition collection will be available from 21 March 2024 exclusively at the CERVO Mountain Resort, in the new Soeder flagship store at Zurich main station and in the stores in Basel and Zurich Stadelhofen from CHF 59 in the 500ml size.

www.cervo.swiss
BEYOND EXPLORING